Why Affiliate Networks Are So Important to Online Affiliate Marketing

Do you know the role of affiliate networks and why they work? See the article below. It definitely sheds light on the subject.

“Why these networks succeed
Affiliate networks work: The vast majority of advertisers today — a whopping 83 percent ,according to a survey by the Forrester Group — use them to secure deals with publishers, and there are many reasons why.

One reason is that online consumers have become more critical of online content, which means that they’ve increasingly come to value content offering what they perceive gives them the greatest relevance and engagement.

Advertisers know what content their audience needs and can create it themselves. However, they have quickly discovered that trying to create and distribute such content on their own can seriously deplete their resources without having the desired return on investment.

Affiliate networks, therefore, make it easy for these advertisers to link up with relevant publishers. Advertisers can outsource the bulk of their content-marketing responsibilities to these publishers while gaining a larger targeted audience that would have been inaccessible without that publisher relationship.

What’s in it for the publishers? The simple answer is revenue. According to this Business Insider report, commissions from affiliate marketing endeavors are the fastest avenue of revenue growth for publishers, making up 15 percent of their revenue — thanks to those affiliate networks making access to deals easier.”

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