Future Of Email Marketing

Just a quick note on the future of emails.

“Brace yourself: email marketing is continually evolving, but there’s a lot to look forward to.

The team at EmailMonks (where I work) believes that email clients will get more effective at identifying the emails that are most relevant to readers. Think Google’s search algorithm but for email. In the future, my team’s gut is that superior segmentation will supersede conventional segmentation—we’re just not sure what that’ll fully look like yet!

Personalization and automation will rule the day, by providing more contextual email based on data-backed clues like time, geographic location, weather, and subscriber behavior.

Emails will be integrated into the Internet of Things. Who knows, maybe your fridge will be able to email you and ask you to bring eggs and milk on your way back home? How I wish.

To sum up the future of email in a line, email will become more dynamic, portable and morph into a channel that’ll make our lives easier and easier. I can’t wait to see what the future holds.”

See the article below:

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